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If you’re looking to increase your business sales among Millennials improving your storytelling is a good start. Telling your story effectively imparts a more human side to your business. It’s also memorable and develops an emotional connection between your business and your audience. Most sales gurus will admit it’s the emotional side of the brain…

This week West Georgia Technical College says farewell to longtime Vice President of Academic Affairs Pat Hannon, a man who’s seen more than his fair share of changes in 30 years. When Hannon began his career at what was then called Carroll Technical Institute, big changes were already on the way – a shift from…

According to a recent Forbes report over 120 million people are employed by small businesses. Small businesses create around 70% of the jobs each year in the U.S. according to a report released by the Small Business Administration. If you add in solopreneurs and the growing freelancing movement, the numbers are even larger. But not…

2017 Board Members and Officers to Declare Elected Committee: Randy Whitaker, Kara Pearson, Mike Stephens, Michelle Volk, Rosco Sayyar The Chamber’s 2016 Nominating Committee is pleased to announce its recommendations for the 2017 Chamber Officer and Director positions. According to Chamber By-Laws, the Nominating Committee is responsible for nominating candidates for Officers and Directors prior…

From 2014-2015 the number of Twitter users grew by 50 million, and it’s estimated that close to 1/5 of Internet users have Twitter accounts. The average Twitter user follows 5 businesses so if you’re not trying to reach your customers on Twitter you’re missing an opportunity. Twitter is easy enough to understand, just share something…

Small business owners, especially those businesses with under 10 employees, find it extremely difficult to justify the time on social media because it doesn’t lead to predictable, measurable cost savings or revenue. Social media and content marketing is about becoming an engaging resource for your customers. What’s the yield of a relationship? If you can…

Most businesses want to improve their search engine optimization (SEO). It means more customers at less cost, and almost everyone wants more customers. But how you improve your organic reach on a global scale is very different from how you do it on a local level. While the two have some things in common, you…

Part of telling your business story – and encouraging customers and potential customers to know, like, and trust you – is to share personal things that your audience can identify with. As is true in building any relationship, with social media for business it is important to let people in. You want them to see…

As business people we sometimes envy those marketers who have “sexy” brands to market, brands that appeal to customers on an emotional level. Brands like Harley Davidson and the Parisian Tourism Bureau seem to have it made because their product screams sexy. What about those of us who have decidedly less heart-thumping, albeit needed, products? How…

Adopting new technology isn’t easy, but when you find something that works and increases your productivity, you kick yourself for not having done it sooner. That’s how I feel about Buffer’s Pablo and Adobe’s Spark. But this article isn’t about image software (although those two I mentioned are game-changing – and free!! — and you…